You committed the personal cardinal sin, you got personal. You, as a team of professionals trying to make money, got personal. You got personal and decided to insult your playbase, calling us “ass-hats” and “personal”. Not a personal move.

We won’t forget this. You’ve set a new tone for the kind of interaction we’ll be having with you. It’s a personal one. One where there aren’t any illusions about the reality of the situation. Personal notions of “family” are personal. We are personal consumers to you, and that is personal.

You have chosen to bring in a personal era of hostility and bitterness. Well done. Great personal move.