Let’s take a look at sprite cranberries slogan, ‘It’s the Most Thirstiest Time of the Year.’ This would suggest that consumers of Sprite Cranberry are very thirsty, and that they have no other beverage options at this time of year. This means that Sprite Cranberry is a last resort beverage option after all other beverages have been consumed. So unless you are stranded on a mountain pass in a blizzard or something and have depleted all other resources (except for the aforementioned Sprite Cranberry), then you should not consume it under any circumstances. Sprite Cranberry should only be consumed in extreme emergencies when there is no other option to obtain proper sustenance.